Akron has almost 20 years’ experience in competitive and leisure swimwear. The brand, led by double Olympic champion Domenico Fioravanti (100m and 200m breaststroke), has enjoyed huge success in Italy in recent years, thanks in particular to its perfectly-fitted, top-quality competition suits at affordable prices. But also for its vibrant colours, which are often combined to produce top-quality swimwear, some of which is reversible.
But it’s the eco-friendliness that really appealed to us. Silicone caps made from recycled silicone, swimwear bearing the eco label, a Save the World series based on respect for the planet, and all packaged in recycled cardboard.
With the introduction of Akron, we’re continuing to pursue our goal of minimising the use of plastic in our shops. Now, with Finis and Orca, we have three brands among those on sale that have almost completely banned plastic, pushing the biggest brands on the market to make an effort in this direction.
Initial pool tests with Akron wetsuits and swimwear have convinced us that Akron has a place in a specialist swimming and triathlon shop. That’s why we’re extremely pleased that Akron has trusted us with the opportunity to develop the Swiss market.
We’ll be coming back to this brand in more detail in the future. In the meantime, the swimming costumes are already available in our shops in Lausanne and Nyon.